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Hapvida Helicopter Airlifts Giant Gift

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Hapvida

Metadata

Brand Industry: Services

Country: Brazil

City: Fortaleza

Effects / Animations: Floating & Flying Objects, Large Objects, Cloth

Surroundings: City, Hospital Santa Maria

Date posted: December 31, 2024

Source: Instagram

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Imagine a city skyline turning into a giant gift delivery zone. That’s the effective premise of this Hapvida faux ooh ad featuring the reveal of a major healthcare facility. The video unfolds as a helicopter carries a giant gift box wrapped in blue and tied with a yellow ribbon, soaring between tall skyscrapers under a bright blue sky with soft clouds. As the helicopter nears the city, the camera zooms in to reveal the destination—Hospital Santa Maria—just before the immense package is carefully lowered onto its rooftop. From a low angle, viewers watch as the wrapping unfurls, expanding across the building to display the message 'De: Hapvida Para: Fortaleza'. Using engaging CGI effects, this Hapvida faux ooh ad transforms a hospital opening into an impactful product showcase.

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