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BrandDubai Clear Umbrella Opens Above the Building

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: BrandDubai

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: United Arab Emirates

City: Dubai

Effects / Animations: Building Transformation, Simple Motion, Large Objects

Surroundings: Burj Khalifa, Skyscrapers

Date posted: December 27, 2022

Source: Instagram

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This BrandDubai cgi video begins with a low-angle shot of Burj Khalifa and nearby skyscrapers shimmering under a light rain. This moment cleverly highlights Dubai as a year-round destination as the towering Burj Khalifa suddenly splits at the top, revealing a huge clear umbrella that gracefully opens and shields the building from the rain, reinforcing the city’s appeal even during winter. As a perfect blend of dynamic storytelling and authentic product integration, the computer generated imagery enhancement is designed for promoting Dubai’s vibrant tourism during the colder season.

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