FOOH Impact Score:
Solid
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In this Samsung vfx advertising, a captivating scene opens with the Fairmont Doha in view as a stylus phone glides through the air and elegantly draws a circle around the building. The scene unfolds as the iconic structure’s facade opens to release oversized pearls, followed by a giant seashell rising from the water and revealing more luminous pearls inside, transitioning seamlessly to a spinning phone where the stylus again encircles the Fairmont Doha on its screen, introducing the Galaxy S24 Ultra. With a dynamic use of computer generated imagery, this Samsung smartphone vfx advertising transforms a luxury hotel into a fresh, relatable spectacle, highlighting Samsung’s promotion of the Circle Search with Google feature.