Withings Giant U Scan Device Emerge From Manhole

This mixed reality ad features the Withings U-Scan device emerging in the heart of Paris. The video opens on a sunny day with a clear blue sky over Église de la Madeleine. A cyclist rides past the grand façade, and as the camera tracks his movement, a large metal-covered hole, resembling a manhole, in the courtyard draws attention. The cyclist and a passerby stop to look, joined by a woman who also pauses.

The cover slowly opens, and a giant white circular object rises from the water below. A close-up reveals this to be a U-Scan device, floating and spinning in the air. It then breaks apart into pieces and reassembles, while a blue light passes through the church. Onlookers react with surprise, positioning the product as a striking presence in the urban scene. Engaging VFX transforms the iconic church courtyard into an innovative product showcase.