FOOH Impact Score:
Improvable
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In this Samsung CGI campaign, the scene opens on a cobblestone street with Lenny Bartholomäus holding the Galaxy Z Fold7 as the shot elevates into a drone-like aerial sweep over the cityscape. The ad humorously reimagines urban exploration with a mobile device that becomes a gateway to a new perspective and unfolds to reveal both innovation and agility. A captivating campaign that masterfully blends creativity with a memorable twist on smartphone design and portability.