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Solid
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This DM FOOH ad begins with an oversized roll of toilet paper draped across the front of a DM store, cascading toward the ground. This moment cleverly highlights the soft and sustainable quality of Sanft&Sicher's recyclable toilet paper as the flowing tissue unrolls to form a gentle surface on which a man lounges contentedly, as if resting on a cloud. As a perfect blend of engaging storytelling and authentic product integration, the computer generated imagery enhancement is designed for emphasizing the eco-friendly innovation of the Sanft&Sicher range.
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