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Spar Dessert Helicopter Delivery at Ski Resort

FOOH Impact Score:

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Improvable

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Credits

Brand: Spar

Agency: Pixel Adgency

Production Company: Pixel Adgency

VFX: Pixel Adgency

Sound: Pixel Adgency

Metadata

Brand Industry: Retail & Consumer Goods

Country: Austria

City: Salzburg

Effects / Animations: Simple Motion, Complex Motion, Floating & Flying Objects, Large Objects, Fire & Smoke, Swarm & Particles

Surroundings: Saalbach, Icy Mountains, Snow, Ski Resorts

Date posted: February 6, 2025

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Imagine a quaint alpine village receiving dessert via helicopter. That’s the Distinctive premise of this Spar FOOH ad featuring a steaming Kaiserschmarrn landing on snowy slopes. The video unfolds as an aerial view of Saalbach reveals majestic icy mountain ranges contrasting with lush green trees. Suddenly, a red Spar helicopter appears, carrying a steaming massive pan of Kaiserschmarrn. It hovers above the snow-covered ski resort, where rooftops peek through the thick white layer. As the helicopter descends, a man on the ground carefully guides the pan to a perfect landing. The moment it touches the snow, a nearby snowmaker bursts into action, dusting the steaming dessert with a shower of sugar, while a giant package of the Natur pur organic sugar stands beside it. Using Memorable computer generated imagery, this Spar FOOH ad transforms a snowy alpine setting into an Effective product showcase.

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