Ecoalf Giant Hat Travels Across Global Landmarks

This CGI campaign for Ecoalf begins with a hand reaching towards a corner building at Gran Vía 58. A yellow balloon and a banner display a green hat printed with “MAKE PLANET EARTH GREAT AGAIN” and the Ecoalf logo. The hat appears to emerge from the billboard, floats into the waiting hand, and is then tossed into a clear blue sky.

The hat grows in scale and travels across the world, gliding behind Big Ben, hovering over Barceloneta Beach, and passing by skyscrapers including the Empire State Building. It casts a shadow over busy streets, drifts in front of the Duomo di Milano, and finally soars through a cloud-filled sky, leaving a trail that writes “WHERE TO NEXT?”.

This CGI effects enhancement is designed to amplify Ecoalf’s global sustainability message, blending engaging storytelling with distinctive product integration to inspire viewers to consider the planet’s future.