Target Grocery Basket Drives on Street
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Target cgi campaign, the scene opens with a view of a Target store featuring a large digital screen billboard showcasing the iconic white dog and the text 'CIRCLE WEEK OCT 1-7.' The ad humorously reimagines a typical shopping moment with an oversized Target basket passing by, driven by a stuffed toy and filled with groceries, creating a delightful twist on the shopping experience. An effective campaign that masterfully blends humor and creativity with a memorable take on seasonal savings.
