BIC Markers Spill from Giant Box on Plaza Mayor Façade
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this BIC FOOH campaign, billboard-sized BIC Intensity marker packages rupture above a historic plaza, flooding the cobblestone streets with oversized colorful markers. The ad humorously reimagines a quiet, elegant city square as a canvas for creative chaos, where giant paint markers roll and bounce through the scene like runaway toys. A creative execution that masterfully blends dynamic energy with a memorable twist on the brand’s colorful identity.
