Automax Car Jumps onto Boxship from Helicopter
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FOOH Impact Score
Outstanding
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Imagine a military-style helicopter delivering cars to a dealership from the sky. That’s the surprising premise of this Automax CGI campaign featuring a gravity-defying Nissan Sunny showcase. The video unfolds as a helicopter hovers dramatically over a wet parking lot packed with gleaming white Nissan vehicles, lowering a shipping container suspended by cables while amazed onlookers scatter and capture the moment on their phones under an overcast desert sky. Using clear augmented reality, this Automax CGI campaign transforms a routine dealership lot into an innovative product showcase.
