BPerfect Concealer Drops at Shopping Center
Concealer Rises Over CastleCourt
This BPerfect faux out-of-home (FOOH) ad features the Full Impact Concealer, transforming the front of a shopping center into a display stand for oversized cosmetics.
The video shows a towering version of the brand’s flagship concealer appearing to rise in front of Belfast’s CastleCourt shopping center. This CGI effect aims to catch the attention of passing shoppers and highlight the product's launch across major retailers, turning the sleek glass entrance into a dynamic product showcase.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Zac Reilly
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