BPerfect Concealer Drops at Shopping Center
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FOOH Impact Score
Impressive
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B
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Imagine the front of a shopping center becoming a display stand for oversized cosmetics. That’s the captivating premise of this BPerfect faux ooh ad featuring the Full Impact Concealer. The video unfolds as a towering version of the brand’s flagship concealer appears to rise in front of Belfast’s CastleCourt shopping center, catching the attention of passing shoppers and emphasizing the product's launch across major retailers. Using CGI effects, this BPerfect faux ooh ad transforms the sleek glass entrance into a dynamic product showcase.
