Free Ice Sculpture Installation at Subway Entrance
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Free Mobile fake ooh ad begins with a massive ice sculpture mysteriously appearing outside the bustling République metro station in Paris. This moment cleverly highlights Free Mobile’s promise of price stability as the melting sculpture contrasts with nearby digital displays announcing a €2.50 fare increase, drawing attention to the brand’s frozen prices policy lasting until 2027. As a perfect blend of insightful storytelling and creative product integration, the CGI effects enhancement is designed for reinforcing Free's commitment to affordability in a visually striking way.
