Free Ice Sculpture Installation at Subway Entrance
Free Mobile Ice Sculpture Installation
This fake out-of-home (FOOH) advertisement features a massive ice sculpture appearing outside the République metro station in Paris. The installation cleverly highlights Free Mobile’s promise of price stability.
The melting sculpture visually contrasts with nearby digital displays announcing a €2.50 fare increase, drawing attention to Free Mobile's policy of frozen prices until 2027. This CGI-enhanced ad reinforces the brand's commitment to affordability.
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