G-SHOCK Gherkin Wears a Watch
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a towering wristwatch wrapping itself around one of the UK’s most famous skyscrapers. That’s the captivating premise of this G-SHOCK CGI campaign featuring the oversized GM-2110 model. The video unfolds as a massive silver watch gracefully embraces London’s Gherkin building, its metallic case seamlessly aligning with the structure’s distinctive diamond-patterned glass facade, making the architectural integration look effortless. Using augmented reality, this G-SHOCK CGI campaign transforms the iconic city landmark into an innovative product showcase.
