G-SHOCK Gherkin Wears a Watch
Silver Watch Wraps London Skyscraper
This G-SHOCK CGI campaign features an oversized GM-2110 model, with a towering wristwatch wrapping itself around London's Gherkin building.
The video shows a massive silver watch gracefully embracing the skyscraper. Its metallic case seamlessly aligns with the structure’s distinctive diamond-patterned glass facade, creating an effortless architectural integration.
Using augmented reality, this campaign transforms the iconic city landmark into an innovative product showcase for G-SHOCK.
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FOOH Impact ScoreImpressive
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Credits
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