The FOOH Awards winners have been announced! See who took home the top honors.
View Winners

Save to Collection

G-SHOCK Gherkin Wears a Watch

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Impressive

Learn more

Credits

Brands: G-SHOCK, Casio

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Consumer Electronics & Technology

Country: UK

City: London

Effect / Animation: Large Objects

Surroundings: The Gherkin, City

Date posted: February 13, 2025

FOOH.com is the biggest CGI campaign library. If you are the creator of this G-SHOCK ad or would like to add your work Submit your work!

Imagine a towering wristwatch wrapping itself around one of the UK’s most famous skyscrapers. That’s the captivating premise of this G-SHOCK CGI campaign featuring the oversized GM-2110 model. The video unfolds as a massive silver watch gracefully embraces London’s Gherkin building, its metallic case seamlessly aligning with the structure’s distinctive diamond-patterned glass facade, making the architectural integration look effortless. Using augmented reality, this G-SHOCK CGI campaign transforms the iconic city landmark into an innovative product showcase.

Join the #1 FOOH Newsletter

Exclusive insights on digital storytelling—trusted by top studios & agencies.

Related FOOH Ads

Browse All FOOH Ads