Samsung Galaxy Giant Watch Swiped by Cable Car Hands
B
FOOH Impact Score
Solid
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A
B-Tier
C
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In this Samsung CGI campaign, a giant Galaxy Watch6 dominates a scenic billboard nestled within the lush green Swiss Alps. The ad humorously reimagines a traditional mountain cable car system, replacing the gondolas with sculptured hands that appear to swipe across the smartwatch's enormous display as they glide by, triggering changes from time mode to fitness tracking features. A dynamic execution that masterfully blends fun with a memorable twist on wearable tech.
