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Outstanding
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In this Karl Lagerfeld CGI campaign, a giant rhinestone-encrusted handbag emerges beside Paris’s illuminated obelisk, shimmering under a midnight blue sky. The ad dramatically reimagines the Place de la Concorde as a surreal stage for luxury, with the oversized structured bag tipping over and spilling gleaming diamonds across the historic plaza. A clear production that masterfully blends sophistication and creativity with a memorable twist on brand heritage.
Victoria Beckham
Galeries Lafayette
JBL
Aigle
Balenciaga
Levi's
Ralph Lauren
Pull&Bear