Karl Lagerfeld Diamonds Spill from Handbag
Obelisk Overlook, Diamonds Spill on Plaza
This Karl Lagerfeld CGI campaign features a giant, rhinestone-encrusted handbag emerging beside Paris’s illuminated obelisk, under a midnight blue sky. The ad reimagines the Place de la Concorde as a surreal stage for luxury.
The oversized, structured bag tips over, spilling gleaming diamonds across the historic plaza. This production masterfully blends sophistication and creativity with a memorable twist on brand heritage.
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FOOH Impact ScoreOutstanding
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Credits
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