Jacquemus Bag Covered in Snow on the Roof

This Jacquemus FOOH campaign begins with a Jacquemus bag sitting atop a snow-covered house, surrounded by a winter wonderland. This moment cleverly highlights the brand’s artistic approach as the bag, seemingly dusted with snow, still reveals its original leather texture underneath, along with the metallic Jacquemus logo. At the end, the bag playfully drops the tip of its buckle as if it were a snow sculpture, celebrating the arrival of a new year with a classic northern hemisphere winter scenery. As a perfect blend of Captivating storytelling and Effective product integration, the CGI effects enhancement is designed for brand awareness.