FOOH Impact Score:
Outstanding
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This Jacquemus cgi campaign begins with a sleek leather bag delicately resting atop a snow-covered house, set against a serene winter landscape. This moment cleverly highlights the brand’s attention to detail as the bag, lightly dusted with snow yet still revealing its textured leather surface and metallic Jacquemus logo, becomes part of the snowy scene, culminating in a charming touch where the tip of the buckle gracefully drops like a melting snow sculpture. As a perfect blend of creative storytelling and distinctive product integration, the computer generated imagery enhancement is designed for celebrating the arrival of the new year with a festive northern hemisphere scenery.