Paris Saint-Germain Giant Banner Lights Up Champs-Élysées

PSG Giant Banner on Champs-Élysées

This CGI advertisement for Paris Saint-Germain transforms the Champs-Élysées into a vibrant display. A massive digital banner, proclaiming "WE ARE PARIS," stretches across the historic boulevard, illuminating the nighttime cityscape.

The illuminated projection celebrates the team's semi-final achievement, blending the club’s red and blue colours with sweeping visuals of Parisian landmarks. This digital display uses CGI effects to integrate sports culture and civic pride, turning traditional urban architecture into a celebration of victory.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:France
City:Paris
Tag: Banner
Date posted:April 17, 2024
Source:Instagram