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Paris Saint-Germain Giant Banner Lights Up Champs-Élysées

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FOOH Impact Score

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Credits

Brand: Paris Saint-Germain

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Sports & Recreation

Country: France

City: Paris

Effect / Animation: Banner

Surroundings: Trocadéro, City

Date posted: April 17, 2024

Source: Instagram

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In this Paris Saint-Germain cgi ad, the nighttime cityscape comes to life as a massive digital banner with the commanding phrase "WE ARE PARIS" stretches across the Champs-Élysées, turning the historic boulevard into a beacon of sports celebration. The scene unfolds as the illuminated projection proudly celebrates the team's semi-final achievement, strategically blending the glowing red and blue of the club’s identity with sweeping visuals of Parisian landmarks, creating a seamless tribute to both the team and the city. With a dynamic use of CGI effects, this Paris Saint-Germain digital display cgi ad transforms traditional urban architecture into a vibrant celebration of victory, highlighting the club’s ability to fuse sports culture and civic pride into a single unified message.

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