FOOH Impact Score:
Solid
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Imagine Spain’s historic Plaza Mayor doubling as a surprise sports arena. That’s the engaging premise of this OYSHO CGI ad featuring the return of the Oysho Padel Club. The video unfolds as a wide shot opens on the historic Plaza Mayor de Valladolid, with the iconic Town Hall and a newly installed tennis court surrounded by blue bleachers. Then, in a seamless moment of transformation, two enormous banners unfurl from either side of the Town Hall, revealing the bold logo of the Oysho Padel Club, marking its return from June 23–29, 2025. Using clear augmented reality, this OYSHO CGI ad transforms a beloved city landmark into an captivating product showcase.