Ryder Cup Giant Golf Ball Rolls Through City

This Ryder Cup FOOH ad transforms New York City into a dynamic countdown for the tournament. The video opens from a moving train, framing the Manhattan skyline and Empire State Building. Scenes include a street sign renamed “Ryder Cup Av,” the Statue of Liberty, and a colossal Ryder Cup trophy appearing in a busy street. A giant white golf ball bounces across Central Park with skyscrapers in the background, the Empire State Building is lined with U.S. flags, and the Brooklyn Bridge displays a “45 days to go Ryder Cup Bethpage Black” banner as a ferry passes below.

The transformation continues with a stop sign redesigned with a golf club icon, an oversized golf club against a building, and another monumental trophy on a rooftop. The huge golf ball keeps bouncing through various neighbourhoods; in Central Park, Bethesda Fountain is crowned with a gold golfer statue, and the ball rolls past Bow Bridge. A “GOLF CARTS AHEAD” sign appears, and streets fill with golf carts trailing the ball.

The momentum shifts underground as a Ryder Cup-branded subway train pulls into a station, its doors opening to unleash a flood of golf balls across the platform. This innovative CGI ad transforms New York City into an engaging product showcase, building anticipation for the Ryder Cup at Bethpage Black.