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Santa Monica Pier Stitch Drives Mini Pink Car

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FOOH Impact Score

Outstanding

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Credits

Brand: Santa Monica Pier

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Travel & Hospitality

Country: USA

City: Santa Monica

Effect / Animation: Character Animation

Surroundings: Santa Monica Pier, Beach

Date posted: May 7, 2025

Source: Instagram

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This Disney FOOH ad begins with a Stitch plush toy confidently steering a miniature pink Range Rover toward the recognizably arched entrance of the Santa Monica Pier. This moment cleverly highlights the character's spontaneous charm as the mischievous alien pauses to pose for photos with amused tourists before cruising off beneath the landmark sign, combining a childlike presence with a real-world icon. As a perfect blend of creative storytelling and authentic product integration, the augmented reality enhancement is designed for audience engagement across digital platforms.

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