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Fairmont Hotels Racer Spins Wheel at Hotel

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Credits

Brand: Fairmont Hotels & Resorts

VFX: Vertex

Metadata

Brand Industry: Travel & Hospitality

Country: Qatar

City: Doha

Effects / Animations: Character Animation, Large Objects

Surroundings: Fairmont Doha, City

Date posted: October 6, 2023

FOOH.com is the biggest CGI video library. If you are the creator of this Fairmont Doha ad or would like to add your work Submit your work!

In this Fairmont Doha CGI video, a giant Formula 1 tire dramatically frames the curved silhouette of the hotel’s iconic horseshoe architecture. The scene unfolds as a bold orange-suited pit crew member holds up the signature black and yellow Pirelli tire, visually aligning it with the luxury structure, transforming the building into a symbol of speed and precision linked to Formula 1 Qatar. With an impactful use of VFX, this Fairmont Doha visual activation CGI video transforms modern architectural design into a dynamic spectacle, highlighting Fairmont’s promotion of its close ties to major motorsport events in the region.

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