Melbourne Stars Giant Jersey on Tram
Outstanding
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Imagine a heritage tram turning into a mobile billboard for cricket fandom. That’s the engaging premise of this Melbourne Stars CGI campaign featuring their brand-new 25/26 season kit. The video unfolds as the scene opens with a view of Flinders Street railway station, where the camera slowly focuses on a green and white tram carrying a massive cricket ball. Hanging from a pole attached to the tram is a giant green Melbourne Stars 25/26 season jersey — primarily green with black accents, featuring a large, bold Stars graphic on the front. The shirt also displays official team and sponsor logos, fluttering dramatically in the wind. This campaign promotes the launch of Melbourne Stars’ new season kit in collaboration with New Balance, turning the city of Melbourne green in celebration of the team’s fresh look. Using memorable computer generated imagery, this Melbourne Stars CGI campaign transforms the cityscape into a dynamic product showcase.
