FOOH Impact Score:
Outstanding
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Imagine the Statue of Liberty becoming the ultimate hockey fan. That’s the dynamic premise of this New York Rangers fake ooh ad featuring their iconic jersey front and center. The video unfolds as the camera pans across New York Harbor from a moving boat, revealing Lady Liberty dressed in a full NY Rangers jersey, clutching a hockey stick in one hand and a helmet in the other, creating a striking cityscape moment that fuses patriotism and sports culture. Using computer generated graphics, this New York Rangers fake ooh ad transforms one of America’s most recognizable landmarks into an innovative product showcase.