Hisense AC Cools the Statue of Liberty

Imagine the Statue of Liberty needing to cool off on a hot day. That’s the innovative premise of this Hisense FOOH campaign featuring a split type air conditioner saving the day. The video unfolds as the camera opens on a distant side view of the Statue of Liberty with the skyline and water surrounding her, while a small paper airplane circles through the sky. The scene transitions to a closer look at the statue as the airplane continues ascending. A tighter shot reveals her torch is blazing and she appears uncomfortable from the heat. Suddenly, a silver Hisense split type air conditioner descends above her, blowing a refreshing stream of air. The torch's flame vanishes, transforming into an ice cream cone, which she gladly enjoys, surprised by the cooling breeze. Finally, the view zooms out and the paper airplane returns, flying toward the screen before unfolding into a colorful drawing of a two-tier cake with '55th' on top surrounded by bold abstract elements. Using captivating CGI effects, this Hisense FOOH campaign transforms an iconic monument into a dynamic product showcase.