Hisense AC Cools the Statue of Liberty

Torch Becomes Ice Cream Cone

This Hisense FOOH campaign features a split type air conditioner cooling the Statue of Liberty. The video opens with a distant side view of the statue, skyline, and water, as a paper airplane circles. The scene transitions to a closer look, revealing the statue's blazing torch and apparent discomfort from the heat.

A silver Hisense split type air conditioner then descends above her, emitting a refreshing stream of air. The torch's flame vanishes, transforming into an ice cream cone, which the statue enjoys, surprised by the cooling breeze.

The view zooms out, and the paper airplane returns, flying towards the screen before unfolding into a colourful drawing of a two-tier cake with '55th' on top, surrounded by bold abstract elements. This CGI campaign transforms an iconic monument into a dynamic product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:Hisense

Metadata

Work Type: FOOH
Date posted:November 8, 2024
Source:Instagram