Midea LED Scoreboard Animates Glowing Shirt
Washing Machine Appears at Etihad Stadium
This Midea VFX advertising begins with a packed Etihad Stadium, where a large rectangular screen behind the crowd lights up with the Midea logo. The camera then pans to the centre-hung LED scoreboard.
Animated dotted lines on the scoreboard transform into the outline of a washing machine. This then shifts into a pulsating shirt, branded with the Midea logo and the number '1'. This CGI enhancement is designed to drive brand awareness and connect with Manchester City fans worldwide.
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Credits
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