Xiaomi Drone Light Show Forming Gadgets
Drones Form Gadgets Over Sagrada Familia
This mixed reality ad transforms Barcelona's iconic skyline into a dynamic launchpad for a next-gen product reveal. The video opens with an aerial shot from a plane, capturing the city glittering at night, with streets glowing and the Sagrada Familia brightly illuminated.
Synchronised drones then rise into the sky, forming vivid shapes of Xiaomi gadgets such as a smartphone, earpods, and smartwatch, each glowing boldly with the MI logo. The logo subsequently morphs into a radiant "HOLA BARCELONA!", signalling the grand arrival of Xiaomi’s product launch on 2 March 2025.
Using captivating computer-generated imagery, this Xiaomi mixed reality ad effectively showcases products against the backdrop of Barcelona.
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FOOH Impact ScoreSolid
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Credits
Brand:
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