Adidas Eiserner Steg Painted with Red Stripes
Adidas Eiserner Steg CGI Advertising
This Adidas VFX advertising features a visual domination of the Eiserner Steg, a historic bridge, by the brand and Eintracht Frauen. The video opens with a side aerial view of the bridge at dawn, capturing nearby buildings under soft morning light.
The camera pans sideways, revealing three red stripes placed along the bridge, with the Adidas logo and the Eintracht Frauen logo positioned side by side at the centre. The camera then slowly pans outward, showing more of the surrounding city skyscrapers in the background as the view gradually widens.
Using innovative computer-generated imagery, this Adidas VFX advertising transforms an urban bridge into a distinctive product showcase, presenting a football-inspired unity.
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FOOH Impact ScoreOutstanding
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