PSG Trophy Emerges at Arc de Triomphe

This Paris Saint-Germain FOOH campaign features the Champions League Trophy emerging from the Arc de Triomphe. The video opens with the iconic monument in Paris, surrounded by traffic.

The terrace of the Arc de Triomphe then dramatically opens, releasing blue, white, and red balloons, along with blue and red pyro smoke bombs. This marks the emergence of the Champions League Trophy. Below the Arc, additional smoke bombs ignite, while vibrant fireworks light up the sky above.

Using augmented reality, this campaign transforms the historic monument into a clear product showcase for Paris Saint-Germain.