PSG Trophy Emerges at Arc de Triomphe

Imagine the Arc de Triomphe becoming a beacon of celebration for a football triumph. That’s the dynamic premise of this Paris Saint-Germain FOOH campaign featuring the Champions League Trophy. The video unfolds as the scene opens in Paris with the iconic Arc de Triomphe surrounded by flowing traffic, then dramatically transforms as the terrace of the monument opens, releasing blue, white, and red balloons into the sky along with blue and red pyro smoke bombs, marking the emergence of the Champions League Trophy. Below the Arc, additional smoke bombs ignite while vibrant fireworks light up the sky above. Using innovative augmented reality, this Paris Saint-Germain FOOH campaign transforms the historic monument into a clear product showcase.