Toronto Maple Leafs Statues Come to Life
Staff Pick
Legends Raise Sticks Outside Scotiabank Arena
This FOOH campaign features larger-than-life animated statues of legendary Toronto Maple Leafs icons outside Scotiabank Arena in downtown Toronto. The bronze figures spring to life, raising their sticks in triumph, trading playful banter, and recreating their signature on-ice moves.
A glowing Maple Leaf logo radiates from their pedestal, bringing a sense of excitement to the city streets. Using engaging CGI effects, this campaign transforms a traditional sports monument into an effective product showcase.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Nemya Begloo
Agency:Maple Leaf Sports & Entertainment (MLSE)
VFX:Nemya Begloo
Creative Director:Nemya Begloo
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