Renault Number 5s Fall From the Sky

Renault R5 Electric Launch

This CGI advertisement opens with a wide-angle view of the Centre Pompidou, partially draped in scaffolding, establishing a modern urban backdrop. Yellow, curved inflatable number fives begin floating and dropping from the sky, gently descending and colliding with the square below.

The number fives stack and interlock to create a large-scale installation in the heart of Paris, as passersby react and walk by the peculiar structure. This viral CGI promo transforms everyday city life into a fresh, relatable spectacle, highlighting Renault’s upcoming R5 electric vehicle launch through an immersive artistic display.

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Credits

Brand:Renault

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:France
City:Paris
Date posted:April 16, 2024
Source:Instagram