Renault Number 5s Fall From the Sky
Renault R5 Electric Launch
This CGI advertisement opens with a wide-angle view of the Centre Pompidou, partially draped in scaffolding, establishing a modern urban backdrop. Yellow, curved inflatable number fives begin floating and dropping from the sky, gently descending and colliding with the square below.
The number fives stack and interlock to create a large-scale installation in the heart of Paris, as passersby react and walk by the peculiar structure. This viral CGI promo transforms everyday city life into a fresh, relatable spectacle, highlighting Renault’s upcoming R5 electric vehicle launch through an immersive artistic display.
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FOOH Impact ScoreSolid
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