Renault Number 5s Fall From the Sky

In this Renault cgi ad, the scene opens with a wide-angle view of the iconic Centre Pompidou partially draped in scaffolding, establishing a modern urban backdrop for the electric vehicle showcase. The scene unfolds as yellow, curved inflatable number fives begin floating and dropping from the sky, watched as they gently descend and collide with the square below, stacking and interlocking to create a large-scale installation right in the heart of Paris, while passersby react and walk by the peculiar structure as it takes form. With a viral use of CGI, this Renault electric vehicle promo transforms everyday city life into a fresh, relatable spectacle, highlighting Renault’s upcoming R5 electric launch through an immersive artistic display.