BMW Donut Emerges From Dashboard Screen
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this BMW FOOH campaign, the scene opens from the passenger seat of a car, looking out at the BMW Headquarters in Munich, Germany, as a dynamic sequence begins. The ad humorously reimagines a car dashboard as an interactive donut dispenser, with a selected donut transforming through engaging CGI effects and being flung onto the windshield. A creative short that masterfully blends humor and creativity with a memorable twist on automotive brand identity.
