Russ Giant Hologram on Palazzo Vecchio

This fake out-of-home advertisement for Russ opens on the illuminated Palazzo Vecchio at night. A man in the foreground records the sky above the historic square on his phone.

His view reveals a massive hologram of Russ performing live overhead, framed by towering silhouette dancers that move in sync with his gestures. The crowd below watches the unexpected show suspended over one of Florence’s most iconic landmarks.

This Russ Florence-set fake out-of-home ad uses augmented reality to transform a heritage-rich location into a modern-day concert environment, highlighting Russ’s immersive music promotion.