Save to Collection

Russ Giant Hologram on Palazzo Vecchio

S
FOOH Impact Score

Outstanding

S-Tier A B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Russ

Metadata

Brand Industry: Media & Entertainment

Country: Italy

City: Florence

Effect / Animation: Projection & Hologram

Surrounding: Palazzo Vecchio

Date posted: February 25, 2024

Source: Instagram

FOOH.com is the biggest fake out of home ad library. If you are the creator of this Russ ad or would like to add your work Submit your work!

In this Russ fake out of home ad, the scene opens on the illuminated Palazzo Vecchio at night, as a man near the camera holds up his phone to capture the sky above the historic square. The scene unfolds as his view reveals a massive hologram of Russ performing live overhead, framed by towering silhouette dancers that shift and move in sync with his gestures, while the crowd below watches the unexpected show suspended over one of Florence’s most iconic landmarks. With a distinctive use of augmented reality, this Russ Florence-set release fake out of home ad transforms a heritage-rich location into a modern-day concert environment, highlighting Russ’s bold step into immersive music promotion.

Related FOOH Ads

Browse All FOOH Ads