Russ Giant Hologram on Palazzo Vecchio

In this Russ fake out of home ad, the scene opens on the illuminated Palazzo Vecchio at night, as a man near the camera holds up his phone to capture the sky above the historic square. The scene unfolds as his view reveals a massive hologram of Russ performing live overhead, framed by towering silhouette dancers that shift and move in sync with his gestures, while the crowd below watches the unexpected show suspended over one of Florence’s most iconic landmarks. With a distinctive use of augmented reality, this Russ Florence-set release fake out of home ad transforms a heritage-rich location into a modern-day concert environment, highlighting Russ’s bold step into immersive music promotion.