National Bank of Egypt Light Formation in the Sky
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine the night sky above Cairo becoming a stage for celebration. That’s the captivating premise of this National Bank of Egypt mixed reality ad featuring a glowing airborne tribute to the bank’s heritage. The video unfolds as a fleet of synchronized drones lights up the Egyptian skyline, dancing in perfect formation to form the words “127 YEARS” in vivid green, a tribute visible for miles and set against the backdrop of the stars. Using innovative computer generated graphics, this National Bank of Egypt mixed reality ad transforms the sky into an engaging product showcase.
