FOOH Impact Score:
Solid
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In this Emirates NBD CGI ad, oversized credit cards cascade like dominoes through downtown Dubai, culminating at a circular kiosk displaying 'Happy New Year' beneath the towering Burj Khalifa. The ad dramatically reimagines the iconic skyline as a dynamic stage where financial empowerment becomes the spark for a new beginning, with each falling card representing a door to future possibilities. A captivating concept that masterfully blends creativity with product storytelling, transforming everyday financial tools into celebratory milestones.