Loewe Giant Mushrooms Sprout in Store
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FOOH Impact Score
Outstanding
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In this Loewe cgi ad, giant mushrooms sprout from the boutique floor of Casa Loewe Madrid, reaching towards a lime green coat displayed under the shifting shadows of city trees. The ad humorously reimagines a luxury storefront as an otherworldly forest scene with a fashion collection emerging naturally from the ground, blending style with an unexpected sense of life. A clear cgi ad that masterfully blends creativity with a resonant take on Loewe’s design identity.
