Loewe Giant Mushrooms Sprout in Store
From Boutique Floor to Otherworldly Forest
This CGI advertisement for Loewe depicts giant mushrooms sprouting from the boutique floor of Casa Loewe Madrid. The mushrooms reach towards a lime green coat, displayed under the shifting shadows of city trees.
The ad humorously reimagines a luxury storefront as an otherworldly forest scene, with the fashion collection emerging naturally from the ground. This blends style with an unexpected sense of life.
It is a clear CGI advertisement that masterfully blends creativity with a resonant take on Loewe’s design identity.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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