FOOH Impact Score:
Outstanding
Learn moreIn this Jacquemus vfx advertising, a giant washer-dryer is attached to the wall of a building's street gallery, slowly spinning. Inside, a load of orange Jacquemus Chiquito bags tumble and spin as if in a washing program. As the washer comes to a stop, it opens, and the bags spill out, falling onto the floor. The brand states that this is what Mondays look like at Jacquemus. With a Memorable use of computer generated imagery, this Jacquemus installation transforms a simple storefront into a fresh, relatable spectacle, highlighting Jacquemus’ unique approach to retail experiences.
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