KitKat Giant Hologram Turns Into Iconic Installation

This faux out-of-home advertisement features a giant holographic KitKat bar floating over bright green grass under a clear blue sky. Two men approach the spinning virtual bar, which then vanishes and is replaced by a large, two-level installation. This structure, shaped like a building, showcases a bold red design and KitKat logos. The men cheer and point at the installation as the camera zooms in.

The installation dramatically crumbles and disappears, returning to the original floating holographic KitKat bar. This CGI enhancement reinforces the invitation for Brazilian fans to enjoy their favourite break and join the #KitKatRockinRio2024 celebration. The video aims to drive excitement and awareness for KitKat’s presence at Rock in Rio 2024, inspiring viewers to be part of the festival experience.