KitKat Giant Hologram Turns Into Iconic Installation

This KitKat faux ooh ad begins with a floating giant holographic KitKat bar hovering over bright green grass under a clear blue sky. This moment cleverly highlights the brand’s break-time spirit as two men walk toward the spinning virtual bar in an open space, only for it to vanish and be replaced by a giant two-level installation shaped like a building with a bold red design and KitKat logos; the men cheer and point at the structure as the camera zooms in, before the installation dramatically crumbles away and disappears, returning to the original floating holographic KitKat bar that reinforces the invitation to Brazilian fans to enjoy their favorite break and join the #KitKatRockinRio2024 celebration. As a perfect blend of captivating storytelling and authentic product integration, the CGI enhancement is designed for driving excitement and awareness around KitKat’s presence at Rock in Rio 2024 and inspiring viewers to be part of the festival experience.