Goiko Bear Statue Grabs Food Bag
Bear Statue Grabs Goiko Burger
This Goiko FOOH ad brings a bronze bear in Madrid's Puerta del Sol to life. The city’s emblematic Bear and Strawberry Tree statue animates, climbing and stretching, trading its traditional madroño fruits for a sizzling Kevin Bacon burger.
The scene unfolds as the statue reaches for and devours the bacon-loaded burger, to the amazement of onlookers. This memorable CGI ad transforms a static cultural icon into a living burger lover, highlighting Goiko’s connection with locals through bold flavours and street-level storytelling.
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FOOH Impact ScoreOutstanding
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