Goiko Bear Statue Grabs Food Bag

In this Goiko FOOH ad, a bronze bear in the heart of Madrid stirs to life as the city’s emblematic landmark trades its traditional madroño fruits for a sizzling Kevin Bacon burger. The scene unfolds as the famous Bear and Strawberry Tree statue in Puerta del Sol animates, climbing and stretching with intent focus, until finally reaching and devouring the savory, bacon-loaded burger to the amazement of onlookers. With a memorable use of computer generated imagery, this Goiko burger ad transforms a static cultural icon into a living burger lover, highlighting Goiko’s drive to connect with locals through bold flavors and unexpected street-level storytelling.