Lotte Chilsung Building Facade Vending Machine

Imagine a towering vending machine facade in the heart of a bustling city. That’s the impactful premise of this Lotte Chilsung CGI campaign featuring the iconic Chilsung Cider. The video unfolds as the scene opens on a massive vending machine filled with Lotte Chilsung Cider, built into the facade of a building in Seongsu-dong, Seoul. Several luminous green stars float around the machine before one is absorbed by the QR code on its side. The machine’s borders glow brightly, and oversized cans of Chilsung Cider pop out onto the street. Using engaging CGI effects, this Lotte Chilsung CGI campaign transforms a familiar cityscape into a dynamic product showcase.