Lotte Chilsung Building Facade Vending Machine
Cider Cans Pop Out in Seongsu-dong
This Lotte Chilsung CGI campaign features a towering vending machine facade in the heart of Seongsu-dong, Seoul. The video opens with a massive vending machine, filled with Lotte Chilsung Cider, built into a building's facade.
Several luminous green stars float around the machine before one is absorbed by the QR code on its side. The machine's borders then glow brightly, and oversized cans of Chilsung Cider pop out onto the street. This campaign transforms a familiar cityscape into a dynamic product showcase using engaging CGI effects.
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FOOH Impact ScoreImpressive
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Credits
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