Paramount Smurfs Take Over Wemobi Bus

This CGI advertisement for Paramount begins with a brightly branded Wemobi double-decker bus, wrapped in Smurfs graphics, rolling into view. The scene then moves inside the bus, where Smurfs are seen exploring, gathering atop newly branded seats, and jumping towards the camera. Exterior shots show the bus gliding through city streets, with a top-down view revealing a promotional banner on the steps reading “SMURFS A BORDO!” and seat covers featuring Smurfs artwork and the Wemobi logo.

The ad transitions back outside to showcase the full double-decker bus covered in Smurfs visuals, with both the Smurfs and Wemobi logos on the front and sides. It blurs into a frame where the Smurfs logo is centred on screen with the text “Somente nos Cinemas”, and closes on the Wemobi logo to reinforce the themed route between São Paulo and Rio de Janeiro.

This augmented reality enhancement promotes Paramount’s theatrical Smurfs release and its partnership with Wemobi in Brazil, blending resonant storytelling with dynamic product integration.