Netflix "Stranger Things" Alien Jumps Out of Truck

This Netflix mixed reality advertisement begins with a car's interior perspective, showing a truck driving alongside on a dimly lit road. As the truck overtakes, 'HAWKINS POWER AND LIGHT' becomes visible on its side. The truck is then violently impacted from within, causing significant dents to appear.

The back of the truck subsequently explodes outwards, and an alien creature emerges. It briefly disappears before leaping onto the car's windshield, where the camera is positioned, creating a dramatic climax. This augmented reality horror spot transforms a routine street encounter into a fresh and relatable spectacle.

The campaign promotes the latest Stranger Things release for Netflix, effectively using CGI to highlight the product.