Hublot — Sapphire Watch AI Product Film Concept

Spec Work

Selling a Transparent Watch Case on Screen

A Hublot-style product film concept for a sapphire case, the hardest material to show on camera. Sapphire thickness, light bending through the lugs and the ribbed strap hold steady in macro as the camera moves.

Spec work by MAD CGI, a luxury product CGI and AI video studio in London. Not commissioned by Hublot. Full case study: madcgi.com/projects/sapphire-watch

Credits

Brand:Hublot

Metadata

Work Type: AI Video
Brand Industry:Jewellery

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