Swatch — Alpine Cowbell Watch FOOH Concept

Spec Work

A Swatch Worn as a Cowbell in the Alps

A one-second joke: a cowbell replaced by a Swatch, on a real cow, in a postcard Alpine pasture. Case colours, bezel screws and dial print stay exact, and the strap sits with real weight and shadow.

Spec work by MAD CGI, a CGI and AI video studio in London. Not commissioned by Swatch. Full case study: madcgi.com/projects/swatch-alps

Credits

Brand:Swatch

Metadata

Format:FOOH
Work Type: AI Video
Country:Switzerland

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