Lidl Foodies

I was commissioned by Lidl for a series of fruit and vegetable characters to teach kids how to grow their own food from seed. This was a part of the Lidl initiative “Lidl Foodies” which encourages children to eat and grow more fruit and veg. This involved creating multiple characters and poses before finalising the final 6 which includes the Strawberry, Tomato, Pepper, Avocado, Lemon and Spring Onion. I animated the six characters to create instructive videos on how to grow your own vegetable and fruit plants, regardless of if you have a garden or not so it was more accessible for all. You can find the animations on their page here.
I worked with Roar illustration agency and Dogra5 Agency.