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Ok now, let’s get into what happened this week. 🚀

🚨 TRENDING TOPICS

✅ ATIISU drops viral VFX Western campaign

The Desert Cowboy Collection throws Kpop phenomenon Felix into a sci-fi western face-off with a Venus flytrap-like creature.

This digital hallucination was directed by Mau Morgó, who also directed last year’s viral mixed reality campaign for ATIISU’s sister brand Gentle Monster starring Tilda Swinton.

CLICK HERE TO WATCH

✅ Claude enters the design space

With its latest updates, Anthropic’s Claude is starting to move beyond text — into layout, UI thinking, and early-stage design workflows. From generating structured interfaces to helping shape visual systems, some are already calling it the next big thing that could replace designers.

Watch this video of Alan Ayoubi where he breaks down what it can actually do — and where it still falls short.

✅ Kling moves into native 4K

With its latest updates across Kling 2.5 and 3.0, the model now delivers native 4K video with sharper textures, better motion stability, and more cinematic consistency. To mark the shift, Kuaishou teamed up with director Simon Meyer, who describes it as a step into the “cinema/TV era of AI-generated films”.

WATCH THE NEW KLING AD

✅ The rise of stop motion artists in advertising

Burberry, Hermès, MCM — more brands are turning to stop motion for campaigns that feel crafted, tactile, and unmistakably human. Check out the most recent campaign here,

🧠 WEEKLY AI CREATIVE

This is part 6 of the series where we test the AI tools everyone is talking about and figure out what they’re actually useful for.

This week: we built a full TirTir x Takashi Murakami beauty spec ad — from product design to final animation.

Using NanoBanana Pro & Cinema Studio Image for generation and Kling 3.0 for motion, we explored what happens when skincare starts to feel more like collectible art.

AD TEST: TIRTIR X MURAKAMI

🏆 FOOH AWARDS 2026

A quick reminder that entries for the FOOH Awards 2026 are still open until 27th of May!

If you’ve worked on standout FOOH, mixed reality or VFX campaigns — this is your moment to get them in.

And if that’s not you: you probably know someone whose work should be in there. Forward this to a friend, collaborator, or studio that’s been pushing the space.

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