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Qatar Airways Inter Jersey Unveiling in Milan

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Credits

Brands: Inter, Qatar Airways

Agency / Production / VFX: Unknown

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In this Inter fake out of home ad, the brand brings the Duomo di Milano to life to celebrate the arrival of the new training kit in Milan. As the video pans around the iconic square, a giant Inter training jersey unfurls, suspended by ropes, bouncing slightly in midair as it nearly covers the entrance of Galleria Vittorio Emanuele II. The blue jersey, featuring the Inter logo and Qatar Airways branding on the chest, hangs like a banner while people walk beneath it, admiring the spectacle. Above, a Qatar Airways aircraft soars overhead, symbolizing the kit’s grand arrival, delivered by the world's best airline. With an Effective use of augmented reality, this Inter fake out of home ad transforms a historic landmark into a fresh, relatable spectacle, highlighting Inter’s bold promotional campaign.

Metadata

Brand Industry: Sports & Recreation

Country: Italy

City: Milan

Effects / Animations: Large Objects, Object Animation, Cloth

Surroundings: Duomo Di Milano, Galleria Vittorio Emanuele II

Posted on July 11, 2024

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