Qatar Airways Inter Jersey Unveiling in Milan
Jersey Unfurls Over Galleria Vittorio Emanuele II
This fake out-of-home advertisement celebrates the arrival of Inter's new training kit in Milan. The video pans around the iconic Duomo di Milano square, where a giant Inter training jersey unfurls, suspended by ropes. It bounces slightly in midair, nearly covering the entrance of Galleria Vittorio Emanuele II.
The blue jersey features the Inter logo and Qatar Airways branding on the chest, hanging like a banner as people walk beneath it. Above, a Qatar Airways aircraft soars, symbolising the kit’s grand arrival. This augmented reality ad transforms a historic landmark into a fresh, relatable spectacle, highlighting Inter’s bold promotional campaign.
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FOOH Impact ScoreOutstanding
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