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Adidas Saudi Arabia Jersey Display in Desert

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Credits

Brand: Adidas

Who we think created this: Vertex CGI

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In this Adidas FOOH campaign, a man approaches the Tomb of Lihyan son of Kuza and is met with an unexpected sight. The ancient landmark transforms into a framed wardrobe, with the Adidas Saudi Arabia Home Jersey number 7 gently swaying in the breeze inside the historic monument. With a Resonant use of CGI effects, this Adidas campaign transforms a historic landmark into a fresh, relatable spectacle, highlighting Adidas’ introduction of the Saudi Arabian national team 2023-24 home kit.

Metadata

Brand Industry: Sports & Recreation

Country: Saudi Arabia

City: Mada'in Saleh

Effects / Animations: Large Objects, Object Animation, Cloth, Overlay

Surroundings: Tomb of Lihyan Son of Kuza, Desert

Posted on March 21, 2023

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