FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
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In this Adidas FOOH campaign, a man approaches the Tomb of Lihyan son of Kuza and is met with an unexpected sight. The ancient landmark transforms into a framed wardrobe, with the Adidas Saudi Arabia Home Jersey number 7 gently swaying in the breeze inside the historic monument. With a Resonant use of CGI effects, this Adidas campaign transforms a historic landmark into a fresh, relatable spectacle, highlighting Adidas’ introduction of the Saudi Arabian national team 2023-24 home kit.
Adidas
Adidas
Adidas
Adidas
Adidas
Adidas
Adidas
Adidas