El Club Winged Cat Sculpture Descends on Building

In this El Club fake out of home ad, a cat-shaped shadow dramatically stretches across the historic façade of La Merced campus at the University of Murcia, setting the tone for a mysterious and lively display. The scene unfolds as the shadow transitions across several iconic Murcia landmarks—from reflecting on the stone paths in front of the Murcia Cathedral to rising boldly on Teatro de Romea’s classic exterior; finally, a metallic cat sculpture, wearing sunglasses and equipped with flapping wings, descends in front of the striking ODISEO Gastronomic and Leisure Center. With a memorable use of computer generated imagery, this El Club digital activation fake out of home ad transforms city landmarks into a fresh, relatable spectacle, highlighting El Club’s mission to boost cultural connection through dynamic visual storytelling.