El Club Winged Cat Sculpture Descends on Building

This El Club fake out of home ad features a cat-shaped shadow dramatically stretching across the historic façade of La Merced campus at the University of Murcia. The shadow then transitions across several iconic Murcia landmarks, reflecting on the stone paths in front of the Murcia Cathedral and rising boldly on Teatro de Romea’s classic exterior.

Finally, a metallic cat sculpture, wearing sunglasses and equipped with flapping wings, descends in front of the striking ODISEO Gastronomic and Leisure Center. This El Club digital activation fake out of home ad uses computer generated imagery to transform city landmarks into a fresh, relatable spectacle, highlighting El Club’s mission to boost cultural connection through dynamic visual storytelling.