FOOH Impact Score:
Impressive
Learn moreIn this Citroën cgi ad, a grizzly bear’s paw gently touches the dashboard of a Citroën C3 Aircross, producing a soft scratching sound with its claws as it explores the car’s plush interior. The scene unfolds as the bear continues its tactile journey, sliding over the center console armrest from the backseat, before gracefully tracing the contour of the steering wheel, leading to a final serene image of the Citroën C3 Aircross parked calmly amidst tall woods. With a engaging use of VFX, this Citroën compact SUV cgi ad transforms a forest-dwelling animal into a quiet connoisseur of comfort, highlighting Citroën’s focus on sensory pleasure and interior softness.
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